The benefits of blogging
One of the most effective ways to build brand awareness while providing relevant and useful content to your target audience is through consistent blogging.
You could be a small business owner or have been in business for years and have not realised the benefits of blogging.
If you’ve been caught up focusing on growing your business and not had time to think about your marketing strategy.
Here are some of the most important benefits of having blogged for your business:
Blogs help drive traffic to your website.
Traffic to your website is a priority – It’s your shop window for your potential customers to explore and purchase from you.
Do you want to get noticed among your competition? If so, a blog can be a powerful tool to use.
While many businesses get stuck writing about themselves, unless you are a famous brand where people are interested in your latest product, most blogs drive traffic by sharing their expertise for useful content to your audience.
Don’t worry – if the results take time, the good news is there are many different tactics you can try out. Many of them can be done with a modest or even a non-existent budget if you’re willing to put in the time.
You’re strengthening your social reach with blog content and driving new website visitors to your blog via your social channels. Putting too much information on one post can feel like a task to your readers/followers. They will likely scroll past your post and not get the attention it deserves.
Writing a blog with more detailed information will help your audience on social media and increase the reach of your website. Now that you have some traffic coming to your site through your blog, you have an opportunity to convert that website traffic into leads.
One tip to keep in mind: add a lead-generating call-to-action to every blog post.
Blogging helps with link building
Why build links? Google’s algorithms are always evolving, but backlinks remain an important factor in how every search engine determines which websites rank for which keywords. Building links is one of the many useful tactics in search engine optimisation (SEO) because links signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings.
Link building is important because it is a major factor in how Google ranks web pages. Google notes that: “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”
It helps you share company news.
Another benefit of blogging is that you can share company news that highlights what you get up to and build your brand’s personality.
- Have you hired a new employee that you want to shout about? Share it on your blog.
- Have you got a new product coming out? post it on your blog and talk about it.
- Have a brilliant case study you want to share? Tell your audience what you did.
Whatever you want to shout about – Draw attention to your ideas by creating useful content to upload to your site.
Connect people to your brand.
Brand awareness is what all small business owners will want, and blogging can get you noticed on Google. Blogging will give others a lucid sense of your company’s corporate standards, business character, vision, and personality, and it doesn’t stop there…
While it can connect people to your brand, it also creates an opportunity for others to share the link to your blog. With so many different sharing platforms available, visitors can share the direct link to Twitter or email it to a friend.
SO, what are you waiting for?
Keen to get started? Before you begin taking the time to write down your ideas before putting them into action, and you’ll be creating relevant, useful and unique content, your audience loves in no time.
When it comes to blogging – it’s a must! If you don’t have the time, resources or expertise to write blog content, you can outsource the post to a digital marketing agency or a copywriter like Writers For You who can create unique, relevant and engaging content for your blog site.
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