The importance of social media security

Social media has quickly become one of the best ways to engage with your customers and lets us connect with the world, but it doesn’t come without risks of scams and cyberattacks.


While training employees on how to use the company’s social profiles, all aspects of social media must be discussed, including what is appropriate to post to the company’s page.

Stay safe on social media with security tips.

Strong passwords.

It’s common for people to use passwords that they remember, which can be your children’s birthdays, anniversaries, or a town you live in; this information is also shared on your newsfeed when we celebrate these dates for the world to see – 9/10 people will use these passwords for all their channels, so they don’t forget. However, having the same password for all your social channels makes it easier for hackers to access multiple accounts and more personal information.

Keep your data safe by using a password generator like Lastpass and store it in a safe place only you can access.

Be sceptical of messages

Be careful when receiving direct messages, even from profiles you recognise, phishing scams will find out who you receive messages from and use that as a way in by sending you links.

Look out for the tone of the message, spelling mistakes, asking you to do something people wouldn’t usually ask, report it straight to your social media network.

Untrained Employees.

Social media training is important for all employees who use the company page, if you have a large marketing team, there’s no surprise the employees will have to go through them for approving the post and content but if you own a small business, having trained staff on social media is important and reduces the risks.

Your employees need to know about the dangers of using social media for anything confidential. They also need to be trained to be vigilant about clicking on strange links, how to use each site’s security and privacy features so they can lock down or remove any information they don’t want to be made publicly available.

Enable multi-factor authentication.

This should be a standard security practice for everyone online today. Multi-factor authentication forces anyone logging into an account to receive a code to an external device or use other 3rd party software like DUO or Google Authenticator for push message approvals.

Think before you post.

Although social media is all about having fun when posting, be very cautious about what’s in the background for example company targets/data and personal information for hackers to zoom in and read.

Speak to your IT team.

An IT support company like NewGen IT Services will be able to ensure that your IT services run smoothly. Your IT support team can help your business with everything from fixing bugs and backing up data, to overseeing security and managing IT infrastructure.

If you’re not sure about social media security and need a second option, give your IT team a call, or contact NewGen IT Services for more information about IT support for businesses.

Other tips you can do to protect your social media accounts.

  • Continuously monitor corporate social channels for cyber threats.
  • Block/report malicious URLs found on social media that are suspicious
  • Test employees on susceptibility to social media cyber attacks
  • Check your account security settings
  • When in doubt, don’t click.

Learn more about social media security by contacting Bella Marketing on 01933 816016 or email info@bella-marketing.uk

Posted in
Leila Souch

Leila Souch

Social Media Director