Instagram Stories

Five years ago, Instagram stories got introduce, which allows users to take photos, add effects, layers and add them to their Instagram stories.

Today, video couldn’t be more important to consumers.

Here are some tips that will help you create a story on Instagram.

Ask a Question

Polls are an awesome way to get your audience to interact with the questions you are asking. 

For example:

  • If you’re an IT support company, you could ask are you an Apple or Samsung user.
  • If you’re a fashion brand you could ask which colour you prefer on me today, showing examples.

Asking questions helps you understand the audience but also helps you build a relationship with your following and getting them involved.

That’s what social media should be about, real relationships.

Encourage People to Turn on Post Notifications

Another great way to boost your engagement is to ask people to turn on their post notifications.

This increases the number of likes and comments you receive because every time you post something, they will receive a notification.

Have a Rant About Something

There’s nothing wrong with having a good old rant to your followers, if there’s something you’re passionate about, then it will make good content for your followers.

Have an opinion, if you’re always in-between with most things you could be seen to “sit on the fence” you’ll not only get lots of splinters, but you might become boring over time, don’t be afraid to say it out loud.

Teasers

Get your new products or services out on social media with a teaser.

Doing teasers for your upcoming launch is a great way to warm up your audience.

Consider using both video and photo posts.

Do Shoutouts

It’s a great way to build meaningful relationships with people you like and with people who share similar content with you.

Doing shoutouts on your story saves you time creating a post and it doesn’t have to be picture perfect.

It could reach a lot more engagement than just posting on your Instagram feed.

Success Stories

Nobody likes a show-off,

Is it okay to show a little? YES, absolutely.

Success stories are an excellent way to show off your skillset. If you’re working with clients or if you have a product that helps to solve a problem for your customers, then why not tell your followers on your Instagram Stories as well.

You should ask your client for a video testimonial, which you can post into your story and tag your client so you both get the recognition.

Show behind the scenes

Your followers definitely would like to know more about you and your brand, so why not show your place of work.

Create a “behind the scenes” story. You could record event planning, interviews, photoshoots or even your company’s culture.

Want some more help planning an in-depth social media strategy to show off your brand? Get in touch with Bella Marketing Solutions based in Wellingborough.

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Leila Hamelin

Leila Hamelin

Social Media Director