Instagram personal vs business

Whether you are an influencer, small business owner or shop, Instagram can help you build brand awareness and generate leads. Instagram is a platform for “show me, don’t tell me” and the better the photo is, the more audience you will attract.

So, what’s the difference between Instagram personal to business?

A personal account is perfect for the average Instagram user, but it doesn’t have the bells and whistles of Business or Creator accounts.

A basic account lets you post content and view other profiles, and set your personal account to private, which means only your followers can see your content, on the other hand, business profiles are public profiles that anyone can see.

Personal accounts are typically sharing stories and posts about day-to-day life and do not think of their Instagram account as a personal brand or business.

Business and creator profiles offer several advanced features:

  • Detailed insights into your audience demographics, the best times to post, and other metrics.
  • Shopping & check out features, Instagram ads and promoted posts.
  • This is beneficial to engage with your target audience, and followers.
  • Get the daily number of follows and unfollows, so that you can see which content performs best.
  • Inbox sorting so that your DMs can be sorted into Primary, General, and Requests boxes.

Instagram business is taken more seriously by your audience and has features to help you build your brand.

Using these insights as leverage when creating ads on Instagram will help with generating more leads because you can see who is interacting with you the most. This gives you a clear view of your demographics rather than your personal audiences.

The disadvantage of business accounts, they do not allow you to use music for free in your Instagram stories. Only personal accounts have the music feature. Due to copyrights but also infringements and other agreements.

You can find switching your Instagram account to a Business account by clicking settings, which will allow you to change back whenever.

There’s no right answer about which account type is best for you. However, Instagram’s Creator and Business accounts are nearly identical in features now, so a Business account with the added perk of auto-publishing seems to take the lead.

For ideas to post on your social media story, follow Bella Marketing on Facebook, Instagram or LinkedIn.
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Leila Souch

Leila Souch

Social Media Director