The etiquette of a Facebook business page
With more than 2.7 billion monthly users, Facebook gives businesses several ways to promote their products or services.
Using Facebook for business may seem difficult because its rules and algorithms change frequently. However, with the right strategies, Facebook is one of the best tools for targeting a specific audience through paid campaigns.
Of course, given how many businesses have a presence on Facebook, you’ll need your Facebook business page to stand out from the crowd to draw significant attention to your company.
Here I’ve listed the etiquette of Facebook, this will help with your business page.
What you should do:
- Post interesting, quality content that is timely and relevant to your followers. Sometimes your followers don’t want to hear about the services you offer, 9/10 they already know what you do, and that’s why they are following you.
- Only share a post from those you trust, it’s important the content you are sharing is correct. If you share incorrect information, it could result to losing some of your great followers.
- Post on a regular basis, Bella Marketing recommend posting once per a day, and no more than twice a day. Although it’s recommended to post once per day don’t get too post-happy. Aim for quality over quantity. Daily posting will grow followers 4x faster than posting less than once a week.
- Use hashtags to increase interaction, hashtags help your audience find you on Facebook if you are being specific. For example, if you are a travel agent trying to sell a holiday you can use the hashtags #Holidaydeals, #Travelagent #Traveladvisor, but remember you are on Facebook and not Instagram. Stick to 3 or less Hashtags.
- Use links to drive traffic to your website, your site is your shop window where prospects want to look around and find more about you and the company before contacting you. By sharing links to your pages, blogs, and other useful resources it helps drive the traffic from your social media to your front door.
- Respond, like and comment to those who interact with you, the worse thing you can do is ignore your comments on your post, it’s taken you a while to get followers and interaction, by replying to comments you’ll get top fans, and the followers are going to want to interact with your brand.
What you shouldn’t do:
- Don’t ask friends or family to ‘like’ your Facebook page, we’ve all seen it, and many of us are probably guilty of doing it ourselves. Your Facebook page should help you to develop new leads for your business or sell products and services. If it’s not doing those things, then it’s almost certainly a waste of time. I’ll hold my hand up and say that I was guilty of doing this when I first started my page but speaking from experience, it doesn’t give your business page any benefits, in fact all it does is give you false stats when creating your marketing plan.
- Don’t tag people in the picture or graphics if they’re not in the photo, it’s one of the oldest tricks in the book, and Facebook has face recognition for tagging, you’ll be caught out.
- Constantly promoting your business, we’ve already touched a little on the subject, but to put it bluntly your brand will become boring. Make your page fun, entertaining and interactive with your followers.
- There are 3 topics to not talk about on social media and that’s money, politics or religion as they are sensitive subjects. As a business, you should know everyone has their own views, beliefs, and opinions. Giving your opinion in these 3 topics can cause others to not interact, which can be damaging to you and your brand.